From global phenomenon to highly sought-after “secret,” Dîner en Blanc is spreading over the world, taking over the most prestigious landmark public spaces. The très chic picnic, imported from Paris, is equal parts mystery tour, pop-up feast and je ne sais quoi.
About Dîner en Blanc With no advertising or major outreach, the summer soiree has social media to thank for its explosive growth and popularity. While the technology behind the event may have changed over the years, the principles fueling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city’s most beautiful locations.
Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.
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