Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization, there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are woven into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.
The Assistant Brand Manager is responsible for assisting and supporting the development and co-ordination of brand marketing programs and consumer promotional projects to ensure the achievement of corporate sales and profit and market share goals.
Key Work Performed
Support Brand Managers in the strategic development and execution of annual Marketing plans including new products, advertising, consumer promotions merchandising, trades shows, digital and social media and public relations
Execute new product introduction process through Company’s PLM system to ensure that SKUs are launched according to commercialization timelines.
Complete key business analyses including: product and category sales /profitability, marketplace/share, competitive assessment, volume builds, promotion evaluation, SKU rationalization, pricing/sizing analysis and market research analysis and implications.
Establish and maintain marketing budget reconciliation and spend tracking on a monthly basis
Work with internal and external creative and technical resources (communication agencies, graphic designers, and others) to :
Develop content calendars and appropriate content for applicable social channels, including Facebook, Instagram and YouTube
Manage social channel updates and Community Manager / Consumer interactions
Develop and update website content and SEO activity
Plan and organize trade shows
Develop new products, packaging and advertising
Develop selling materials such as catalogues, brochures, product / project videos, newsletters, point-of-sale (POP ) promotional materials and other promotional tools that support key marketing initiatives.
Manage and update customer ordering portal product information
Liaise between the sales, shopper marketing manager and marketing teams to assist in delivering tools such as product images, samples and mock ups, line review information, product specs etc.
Establish and maintain regular and frequent dialogue with global marketing colleagues to ensure brand and project harmonization