Location: Drummondville

Assistant Brand Manager in Drummondville at Scotts Canada Lté

Scotts Canada Lté
  • Company:

    Scotts Canada Lté

  • Type: Full time
  • City:

    Drummondville

  • Experience: Intermediate
  • Date of publication: 25 Oct 2019
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Company Description

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization, there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are woven into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

Job Summary

General Summary

The Assistant Brand Manager is responsible for assisting and supporting the development and co-ordination of brand marketing programs and consumer promotional projects to ensure the achievement of corporate sales and profit and market share goals.

Key Work Performed

  • Support Brand Managers in the strategic development and execution of annual Marketing plans including new products, advertising, consumer promotions merchandising, trades shows, digital and social media and public relations
  • Execute new product introduction process through Company’s PLM system to ensure that SKUs are launched according to commercialization timelines.
  • Complete key business analyses including: product and category sales /profitability, marketplace/share, competitive assessment, volume builds, promotion evaluation, SKU rationalization, pricing/sizing analysis and market research analysis and implications.
  • Establish and maintain marketing budget reconciliation and spend tracking on a monthly basis
  • Work with internal and external creative and technical resources (communication agencies, graphic designers, and others) to :
    • Develop content calendars and appropriate content for applicable social channels, including Facebook, Instagram and YouTube
    • Manage social channel updates and Community Manager / Consumer interactions
    • Develop and update website content and SEO activity
    • Plan and organize trade shows
    • Develop new products, packaging and advertising
    • Develop selling materials such as catalogues, brochures, product / project videos, newsletters, point-of-sale (POP ) promotional materials and other promotional tools that support key marketing initiatives.
    • Manage and update customer ordering portal product information
  • Liaise between the sales, shopper marketing manager and marketing teams to assist in delivering tools such as product images, samples and mock ups, line review information, product specs etc.
  • Establish and maintain regular and frequent dialogue with global marketing colleagues to ensure brand and project harmonization
  • Coordinate sponsorship requests

Job Specifications (Minimum Requirements)

  • Skill Factors (education, experience, communication, technical, etc.)

    • Post-secondary Degree in Business or Marketing
    • Minimum 1-2 years experience as Assistant Brand Manager or Brand Manager in a Tier 1 consumer packaged goods environment
    • Bi-lingual, must be fluent in both French and English
    • Proven experience in Sales/Marketing and Brand Management which includes:
    • Financial acumen, P&L understanding
      • Ability to gather, interpret, analyze and provide recommendations on Sales trends and go-forward initiatives
      • Ability to influence others
      • Strategic thinker with excellent analytical skills
      • Must exhibit original thinking, creativity and initiative
      • Excellent organizational and follow-up skills
      • Ability to work and manage projects independently with little or no supervision
      • Superior time and organizational skills – ability to manage self, time and priorities and ensure all deadlines are met
      • Excellent presentation skills
      • Proficiency in Google Chrome, Microsoft 2010 Word, Excel, PowerPoint and Photoshop
  • Effort Factors (physical and mental demands)
    • Strong sense of urgency and achievement
    • Flexible and ability to adapt and respond under pressure
    • Physical is limited to those normally associated with other support positions in the company e.g. standing, walking and sitting, often for long durations at the computer

Working Conditions

  • Works the standard schedule of 40 hours per week ; however, job requirements will include additional and/or extended work time as the business dictates
  • Works in a well-ventilated modern office with natural and artificial light exposure
  • Potential to work remotely from a home based office (Days TBD)
  • Occasional travel required for Marketing & Sales conferences and as dictated by the Company.

Other

  • Complies with all Scotts policies and procedures including Health & Safety

THIS IS NOT AN EXCLUSIVE OR EXHAUSTIVE LIST OF ALL JOB FUNCTIONS AND DEMANDS THAT AN EMPLOYEE IN THIS JOB MAY BE ASKED TO PERFORM FROM TIME TO TIME


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