Performance Marketing Director in Montréal at Altitude-sports.com

Altitude-sports.com
  • Company:

    Altitude-sports.com

  • Type: Full time
  • City:

    Montréal

  • Experience: Intermediate
  • Date of publication: 3 Jan 2020
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Company Description

Altitude Sports is Canada's largest online retailer for high-end technical gear and urban wear. Operating since 1999, we sell products from over 400 brands on Altitude-sports.com as well as our partner liquidation site TheLastHunt.com.

Job Summary

Reporting directly to the VP Marketing, the Performance Marketing Director is responsible for the main acquisition and retention channels for Altitude-Sports, TheLastHunt and Vallier.

Overseeing a  team of six specialists, the selected candidate must not only excel at planning and executing, he or she must also help develop overall strategies as well as optimize our current tactics and work methods.
 
The Performance Marketing Director will occupy a key role within the organization and be required to collaborate with a variety of teams, including Brand Marketing, Buying, IT and Customer Service.

Main Responsibilities

  • Oversee the objectives and budgets for the following digital marketing channels: paid media, email marketing, SEO and affiliate marketing;
  • Define the monthly marketing calendar, including promotional campaigns and their communication on our different channels;
  • Lead our annual planning exercise, including strategies, objectives and budgets, as well as define our quarterly OKRs (Objective Key Results);
  • Ensure the sustainability and evolution of our “marketing stack” (email / CRM B2C, analytics, ad tech);
  • Manage a team of specialists, ensuring their constant development and engagement.

Qualifications

  • A Bachelor’s Degree in marketing, or any other relevant field;

  • A Master’s Degree, an asset;

  • 8 years of experience in digital marketing;

  • Minimum 2 years of experience in each of the following fields: email marketing, SEO, paid media;

  • 3 years of experience in team management;

  • 3 years of experience in e-commerce;

  • Bilingual in French and in English, both written and spoken;

  • Ability to thrive in a fast-growing working environment, and remain on top of the latest Web techniques and technologies.

We Offer

  • A complete benefits package (medical and dental);
  • Employee discounts on over 450 brands;
  • A welcoming work environment in a modern space in the heart of Montreal’s Mile-Ex;
  • The possibility to thrive professionally in a fast-growing company;
  • The possibility to work with a talented team.

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