Marketing and Performance Director in Montréal at Symetris

Symetris
  • Company:

    Symetris

  • Type: Full time
  • City:

    Montréal

  • Experience: Senior
  • Date of publication: 13 Feb 2020
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Company Description

Symetris accompagne ses clients dans la formulation et l’exécution de leurs ambitions numériques. Référence en matière de gestion de projets, notre méthodologie unique garantit le succès des projets d’envergure dans des écosystèmes complexes depuis les 15 dernières années.

Nous avons développé plus de 150 projets web en pour des clients tels que Vidéotron, l'Orchestre Symphonique de Montréal, MegaBlocks, Algorithme Pharma, Maison Corbeil, Tennis Canada et LASIK MD.

Dévoués et dynamiques, collaboratifs et à l’écoute, nous croyons qu’il faut remettre l’humain au centre de la technologie. Notre politique flexible au niveau des horaires et du télétravail permet un équilibre sain entre la vie personnelle et professionnelle.

Nos légendaires « jeudis découverte 5@7 », nos activités de team-building enrichissantes, nos journées thématiques farfelues et nos midis-Mario-Kart sont appréciés de tous.

Chaque employé peut avoir un impact réel sur l'évolution de l'entreprise et nos valeurs (cœur, rigueur, compétence et transparence) guident nos décisions et sont la raison pourquoi tes futurs coéquipiers sont tissés serrés et se font confiance.
 

Job Summary

Symetris helps organizations achieve their digital ambitions, from strategy to execution. We have ensured the success of large-scale projects in complex ecosystems for over 15 years. Our clients include Videotron, Fizz, Place des Arts, Savoir.Media, Union des Artistes, Lasik MD, Mattel and Montreal’s Children’s Hospital.

Symetris’ objective is to double its revenues within the next two years. Reporting directly to the CEO, the marketing director (new position) will contribute to this vision by being accountable for lead generation results, Symetris’ brand recognition among its target market, and of expansion into new geographic markets (Ontario/USA) – all this informed by progressive, measurable data.

Responsibilities

  • Ensure marketing leadership within the board of directors

  • Ensure execution of the marketing plan

  • Define and measure essential marketing KPIs and extract actionable insights

  • Set up the structure that will allow orchestration/tracking of marketing investments

  • Define budget allocation and measure ROI

  • Execute lead generation tactics including content marketing and SEO/SEM (with the help of partners)

  • Identify and maintain partnerships that will contribute to results

  • Complete market research and gain competitive intelligence in order to build business cases for future investments that will focus efforts towards the right clients and partners

  • Collaborate with the sales team to maximize prospect conversion

  • Contribute to employer branding with the HR team

  • Collaborate with the production and innovation departments to add value to the client experience

Required aptitudes

✓ Book smart: Bachelor’s degree in marketing
✓ Street smart: 7+ years of experience of which at least 5 years in marketing management, ideally in the marketing or technology industries
✓ Leader: Accountability, communication skills and prioritization
✓ Strategist: Analytical and strategic, able to connect each initiative to a global vision
✓ Data nerd: Expert with dashboards, martech tools and CRMs
✓ Pragmatic: Focused on the tight collaboration between sales and marketing
✓ Go-getter: Not afraid to get out “into the field” to extract real live insights
✓ Innovator: Proposes new ideas based on client insights and market trends
✓ Manager: Experienced with budget management and project management
✓ Intrapreneur: Ownership and sense of initiative, motivated by work in a growing small business
✓ Bilingual: Fluent in French and English (written and spoken)

Why work at Symetris?

Symetris’ success lies in honouring the delicate balance between efficient processes and a resourceful team that firmly believes that the road to success is just as important as the destination.

The members of our team chose Symetris for the following reasons:

  • Our long-term vision and the values that guide our approach (heart, discipline, expertise and transparency)

  • Our prioritization of work-life balance (possibility of choosing one’s own schedule, non-restrictive telecommuting, social activities during working hours)

  • Our competent and collaborative team (as an “A” player, you want to work with other “A” players)

  • Our coaching of career progression (training, conferences, internal opportunities) More information at www.symetris.ca

How to apply?

Send your application to : jobs@symetris.ca

Please include :

  • Your C.V. and presentation letter

  • The description of marketing results you generated and how you were able to achieve this objective


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