Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.

From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected, and meaningfully challenged, we all thrive.

Discover how you can grow your career, make impact, and drive real change with our Winning Team today.

Job summary :

Our dynamic Group Benefits Marketing team delivers innovative digital marketing solutions that prioritize health and wellness benefits and experiences.

Our goal is to empower our customers to live better, healthier lives, and build strong organizations. Reporting to the Director, Health Marketing & Strategic Partnerships, the will develop marketing collateral and campaigns for our stakeholders, support marketing operational efficiencies, and execute on digital marketing strategies that effectively engage our members and sponsors.

Key responsibilities :

Deliver compelling marketing campaigns : You will be responsible for crafting and implementing impactful marketing campaigns that support the launch of new products and improvements.

Your goal will be to engage our target audience and drive awareness and adoption.

Craft positioning strategies : You will play a crucial role in developing positioning strategies that differentiate our products and services in the market.

By effectively communicating our unique value proposition, you will contribute to brand-building efforts and drive customer loyalty.

Provide support to sales and customer-facing teams : You will collaborate closely with sales and customer-facing teams to equip them with the vital tools, training, and materials to effectively market our products and services.

Your aim will be to empower them to optimally communicate the value of our offerings to customers.

Collaborate with stakeholders : You will work closely with collaborators across the business and other functions to align marketing efforts and achieve shared goals.

By encouraging positive relationships and collaboration, you will ensure that marketing initiatives are coordinated and aligned with overall business objectives.

Measure campaign effectiveness : You will be responsible for measuring the success of marketing campaigns and reporting on their effectiveness.

By analyzing data and insights, you will drive continuous improvement and make data-driven decisions to optimize future marketing efforts.

Key attributes for success :

• Results-oriented and execution-focused within a fast-paced environment
• Strong project management skills with the ability to lead and execute initiatives
• Possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
• Familiar with the latest digital marketing trends and technologies, such as AI tools
• Positive relationship leadership skills at all levels of the organization
• Self-starter, motivated, and critical thinker

Qualifications :

• University or college degree in marketing, communications, media, or related field of study
• 5+ years of experience in a Sales and Marketing role
• Excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that drives awareness, engagement and action
• Proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, and Teams)
• Experience working with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
• Process- and diligent with a strong dedication to quality
• Solutions-focused attitude
• Group Benefits, health care or related industry experience highly valued
• French is an asset
• Experienced practitioner of agile marketing

What can we offer you?

• Competitive compensation
• Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• Customizable benefits package including health, dental, vision, and 100% of mental health expenses
• Financial support for ongoing training, learning, and education
• Flexible work policies and strong work-life balance
• Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers.

At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.

4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under 945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$70,350.00 CAD - $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education / training.

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption / surrogacy and wellness benefits, and employee / family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.