CONTENT CREATOR, SOCIAL MEDIA

Description de poste

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means :

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few.
• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1.
• A hybrid work model that truly balances work and personal life.
• Opportunities for learning, training and development, and much more...

Join BDC’s Social Media team as a Content Creator, the ideal candidate will be responsible for implementing different initiatives and ongoing activities to increase BDC’s presence and engagement across different social media platforms, focusing the approach on the needs of Canadian entrepreneurs.

As a Social Media Content Creator, you’ll be responsible for curating, producing, and managing engaging content across our social media platforms. Your creativity will drive brand awareness, foster community engagement, and elevate our online presence.

As a Social Media Content Creator at BDC, you are resourceful, autonomous, curious and structured. If you’re keen to be part of an energetic team, you’ve come to the right place!

CHALLENGES TO BE MET

Content creation

• Create engaging content for LinkedIn, Instagram, Facebook, and other relevant platforms tailored to the needs of Canadian entrepreneurs.
• Deliver social media posts in various formats such as photographs, memes, and videos for online sharing.
• Based on the approved social media strategy, drive the content creation process from ideation to execution, closely working with the creative services team to ensure alignment with BDC’s brand.
• In-depth knowledge of major social media platform trends, codes, and algorithms to adapt content for increased engagement.
• Adapt existing BDC content to sustain the brand’s visibility and engagement levels.

Collaboration and ideation

• Work closely with agencies and internal stakeholders to build and manage close relationships with influencers and subject matter experts. Responsible for recruiting clients, employees or third parties that will act as social media ambassadors.
• Provide social media content expertise to colleagues and partners.

Performance analysis

• Evaluate content impact using data and analytics tools, focusing on user engagement metrics.
• Implement a testing approach in the planning of content for continuous improvement.
• Produce performance reports, relay findings to the team, present recommendations, and deliver plans to increase BDC’s organic presence in existing and new social media channels.

WHAT WE ARE LOOKING FOR

• Proven experience creating engaging content with a portfolio showcasing your work.
• Strong familiarity with social media platforms and trends and the ability to innovate with content styles.
• Proficiency in Adobe Suite for editing.
• Strong copywriting and editing skills for social media.
• Agency experience or experience managing relationships with agencies (an asset).
• Excellent understanding of the ever-changing social media landscape.
• 360-degree experience in social media strategy development, community management, content marketing, and paid posts.
• Ability to work independently and take ownership of the content creation process.
• Strong understanding of social media monitoring and reporting tools.
• Knowledge of the financial, entrepreneurship, or B2B sectors (an asset).
• Fully bilingual in English and French, written and spoken.

We invite you to showcase your creativity and expertise by including a link to your portfolio or relevant work samples.

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at [email protected].

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.