Specialist, SEM Operations (Hybrid)

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick's Lumber banners are well equipped to help meet the needs of all DIYers and contractors.You've got the talent? We've got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You'll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.So, if you're looking to do what you love, we could be a perfect match.Join our internal Search Engine Marketing (SEM) team at RONA as Specialist, Search Engine Marketing Operations, where you will play a key role in our digital advertising efforts. This is a unique opportunity to be part of the digital transformation of a major Canadian retailer, working alongside industry experts in a collaborative and innovative environment.As a Search Engine Operations Specialist, you will execute and optimize media buying through Google Ads and Microsoft Bing. Your ideas and strategies will have a direct impact on the success of our marketing, making a tangible difference in a dynamic and large-scale organization.This position is hybrid and located in Boucherville, Quebec, CanadaYour role :

• Campaign Management : Execute and manage media buys through Google Ads,Microsoft Bing, and Search Ads 360 (SA360) for various campaign types, including Text Ads, Performance Max (PMAX), and Demand Gen campaigns.
• Performance Analysis : Monitor and analyze campaign performance metrics, providing actionable insights that drive improvements in Return on Ad Spend (ROAS) and Return on Investment (ROI).
• Reporting Support : Support the team in generating detailed performance reports, ensuring that key insights are readily available to inform data-driven campaign adjustments and strategic decisions.
• Budget Optimization : Optimize budget allocations across campaigns and facilitate day-to-day execution of campaign optimizations to enhance overall performance.
• Asset Implementation : Assist in implementing updates for campaign assets, including enhancements related to PMAX to ensure up-to-date and effective advertising.
• Product Feed Management : Support the team in feed enhancements and leverage Google Merchant Center (GMC) for actionable product insights and optimization opportunities.
• Testing and Experimentation : Collaborate with cross-functional teams to implement testing initiatives aimed at identifying performance enhancements and driving efficiencies.
• Industry Knowledge : Maintain a deep understanding of SEM trends, best practices, and platform updates to optimize campaign strategies and stay ahead of the competitive landscape.What we're looking for :
• 2+ years minimum experience in search engine marketing, with hands-on experience in Google Ads and Microsoft Bing Ads.
• Familiarity with PMAX and Demand Gen campaign types.
• Proficiency in using SEM tools and platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics 4, SA360).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and organizational skills.
• Detail-oriented with a commitment to delivering high-quality work.
• Ability to work in a fast-paced, collaborative environment.
• Bachelor's degree in business administration, Marketing, or a related field; advanced degrees or certifications are advantageous.
• Experience in the retail industry is an asseBy joining the RONA family, you'll enjoy many benefits, such as : A childcare centre that can accommodate up to 78 children (Remove if not applicable)A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations (Remove if not applicable)Electric car charging stations (Remove if not applicable)A fitness centre, sports activities, and showers (Remove if not applicable)Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)Benefits : retirement savings plan, annual bonuses, student incentive program, etc.Career growth opportunities within the companyAn inclusive and safe working environmentPromotion of work-life balanceAn employer that's involved in the communityAnd much more!If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.