Paid Media Specialist DTC

Description de Poste

When you love what you do, is it still called work? Note To All Interested Candidates: Character matters. Sure, we’re looking for an all-star player with the chops and the experience to take this role by the horns and run with it. But talent alone doesn’t cut it for us. Our actions are guided by our values of Respect, Commitment, Creativity, Teamwork, and Fun. These aren’t just words to us but values we push ourselves to work by and inspire in others. We’re a passionate group of hard-working people obsessed with sales and service. We know nothing matters more than a happy customer, and saying, “That’s not my job,” gets us nowhere. We know how fun winning feels and love pushing ourselves towards that rush.

As a leading sports-lifestyle distribution company with 50+ years of success under our belts, we’re firing on all cylinders to take our company to the next level with a growing stable of world-class brands. The good news? YOU could be a part of it.

Les Détails

This job reports to our Director of eCommerce and is based in Pointe-Claire, QC. You treat the Facebook Ad Library like a late-night binge. You have a folder on your phone called “ad inspo”. Your daily vocabulary includes: AMER, CPM, CTR, CAC, Holdout. The names Nik, Conor, Cody, Taylor, Sean, Moiz are like family to you. Your idea of a good time is testing new angles and watching CTR’s climb. If this sounds like you, we’re looking for a Paid Media Specialist to join our eCommerce team. You will be responsible for managing paid media across our DTC brands, with a primary focus on Google and Meta. Organization is key; you’ll handle campaigns, collaborate across teams, and drive testing and learning across multiple accounts. With access to a wide range of products, you’ll use your creative flair and experience in ad content creation to produce impactful ads. This role requires a balance of analytical and creative skills: you’ll need to be just as comfortable in spreadsheets as you are in creative brainstorming sessions.

Key Responsibilities

• Develop and manage paid media strategies on Google, Meta, and other emerging platforms to drive DTC growth.
• Conduct market and competitor analysis to optimize ad strategies.
• Monitor, analyze, and optimize ad performance to achieve KPIs across all campaigns.
• Handle ad budget allocation, ensuring optimal spend and ROI across multiple brands.
• Collaborate with our eCommerce, product, and creative teams to plan and execute ad content creation.
• Prepare and present performance reports.

Requirements

• Experience: 2+ years in eCommerce paid media with a successful track record managing campaigns on Google and Meta, preferably with an agency background.
• Channel Knowledge: Expertise in Google and Meta ads with knowledge of emerging platforms like TikTok.
• Creative Skills: Comfortable conceptualizing and executing photo and video shoots for ads.
• Analytical Skills: Highly proficient in Excel / Google Sheets, comfortable analyzing performance data to inform strategies.
• Detail-oriented: Thorough and precise, with a focus on continuous optimization.
• Passionate About Marketing: Stays current on trends and eager to bring fresh ideas to the table.