Amazon Performance Media Specialist (Hybrid)

Amazon Performance Media Specialist (Hybrid)

Position Snapshot

Business area: Nespresso Canada

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A little bit about us

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. In 2022, Nespresso achieved B Corp certification - joining an international movement of purpose-led businesses that meet high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13,000 employees.

What to Expect:

In this role, you will lead and complete SEM & DSP strategies on Amazon platforms, acquire new customers, and drive sales for Nespresso's Trade digital channel. You will improve performance media efforts across different audience segments and platforms in collaboration with the Performance Media Manager.

A Day in the Life of a Performance Media Specialist:

• Support all prospecting and retargeting initiatives while delivering on monthly sales goals within budget.
• Lead audience segmentation strategies for prospecting and remarketing.
• Define targets and run yearly financial planning for the channel optimization strategy.
• Identify and test new acquisition channels and explore a full funnel approach to Amazon media.
• Collaborate with the Amazon Ads team for insights and planning capabilities using Amazon Marketing Cloud.
• Enhance the SEM coordinated approach to improve conversion.
• Work with internal brand teams, creative, and media agencies for timely delivery of media assets.
• Brief and traffic creative assets to partner agencies for performance campaign launches.
• Manage day-to-day tactical budget allocation in collaboration with agency and partners.

Role Requirements

• Bilingualism in English and French is required.
• Minimum 2 years experience in a Digital marketing role (SEM, Performance Media, Programmatic, Social, Retargeting, Custom Audiences).
• Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display.

Preferred Skills

• Experience with Amazon Marketing Cloud.
• Experience in leading external agencies.
• Organized with project management skills to meet deadlines.
• Enjoys teamwork and is flexible in adhering to shifting deadlines.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require.

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