Digital Media Manager

JOB DESCRIPTION | DIGITAL MEDIA MANAGER

Location : Montreal, Quebec (Hybrid)

Position Type : Full-time

Our client is a strategy-led, dynamic, and growing marketing agency focused on delivering innovative, data-driven marketing solutions for clients. Their team is passionate, collaborative, and committed to helping brands thrive in today’s competitive market.

We are recruiting a Digital Media Manager to help them develop, execute, and optimize digital media campaigns across multiple channels. They aim to drive brand awareness, engagement, and conversions for clients across both B2B and B2C industries. This role is ideal for a proactive, analytical, and creative thinker who is well-versed in social and digital media.

Key Responsibilities

• Strategy Development : Develop and execute comprehensive digital media strategies tailored to client objectives, encompassing paid, owned, and earned media.
• Campaign Management : Plan, launch, monitor, and optimize paid campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and emerging digital channels.
• Content Coordination : Collaborate with creative teams to produce engaging, on-brand content that aligns with campaign goals, ensuring consistency in tone and messaging.
• Analytics and Reporting : Track and analyze campaign performance, providing actionable insights and recommendations based on KPIs and ROI metrics. Prepare and present regular performance reports to clients and internal stakeholders.
• Audience Targeting : Develop audience segmentation strategies to maximize
• Engagement and conversion rates, leveraging data to target key demographics effectively.
• Budget Management : Manage and optimize digital media budgets to ensure efficient use of resources and maximum campaign impact.
• Trend Monitoring : Stay updated with digital marketing trends, emerging technologies, and platform changes to continuously refine and improve digital strategies.

Requirements

Preferred Skills