Amazon Performance Media Specialist (Hyrbid)

Amazon Performance Media Specialist (Hybrid)

Position Snapshot

Business area : Nespresso Canada

Location : Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A little bit about us

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. In 2022, Nespresso has achieved B Corp certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13,000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com

What to Expect :

Do you excel in Paid Search and Display and thrive on driving media strategy to increase consideration and intent to buy? Then read on! In this role, you will lead and complete SEM & DSP strategies on Amazon platforms and acquire new customers and drive sales for Nespresso's Trade digital channel. You will also improve performance media efforts across different audience segments and platforms by bringing to bear intelligent automation. This will be done in collaboration with the Performance Media Manager to drive growth for Nespresso Canada.

A Day in the Life of a Performance Media Specialist :

• Support all prospecting and retargeting initiatives and improve efficiency while delivering on monthly sales goals within budget.
• Lead audience segmentation strategies, for prospecting and remarketing.
• Lead the channel optimization strategy and define targets and run the yearly financial planning.
• Identify and test new acquisition channels including new emerging tactics as well as explore and define a full funnel approach to Amazon media.
• Work with Amazon Ads team to bring to bear additional insights and planning capabilities using Amazon Marketing Cloud.
• Be responsible for the SEM coordinated approach to improve conversion.
• Work with internal brand team, creative and media agencies to ensure accurate and timely conception and delivery of media assets (banners, videos, ad copy) for all initiatives.
• Brief and Traffic creative assets (visual and copy) to our partner agencies for performance campaign launches.
• Handle day-to-day tactical budget allocation in collaboration with agency and partners.

Role Requirements

• Bilingualism in English and French is required for this position. The role involves frequent and complex collaboration with collaborators across the Canadian market and/or internationally. These interactions necessitate a high level of proficiency in English to optimally perform the tasks associated with the job.
• Minimum 2 years experience in a Digital marketing role (SEM, Performance Media, Programmatic, Social, Retargeting, Custom Audiences).
• Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display.

Preferred Skills

• Experience with Amazon Marketing Cloud.
• Experience in leading external agencies.
• Organized with the ability to self-manage through project managing skills in making tight deadlines across teams.
• Enjoys and supports working with a team while being highly upbeat and flexible in adhering to shifting deadlines.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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