Marketing Coordinator

Job Description

As a Marketing Coordinator, you will play a pivotal role in managing and coordinating marketing projects, ensuring the successful execution of campaigns, promotions, events, and activations. You will work closely with cross-functional teams to support our food services across academic institutions, catering services, and retail locations. This role requires a proactive, organized, and detail-oriented individual who thrives in a fast-paced environment.

Key Responsibilities :

• Project Management: Oversee and manage the end-to-end execution of marketing projects, ensuring timely delivery and alignment with company goals.
• Campaign Coordination: Coordinate and implement marketing campaigns across various channels, including digital, print, and social media.
• Event & Activation Management: Plan, organize, and execute events and activations that engage our target audience and enhance brand visibility.
• Promotion Development: Assist in the creation and coordination of promotional activities to drive engagement and sales across our food service offerings.
• Collaboration: Work closely with internal teams, including graphic designers, social media specialists, and sales teams, to ensure cohesive and effective marketing efforts.
• Reporting & Analysis: Monitor and report on the performance of marketing campaigns, events, and promotions, providing insights and recommendations for improvement.
• Budget Management: Assist in managing marketing budgets, ensuring cost-effective execution of all marketing activities.
• Market Research: Conduct market research to stay informed on industry trends and competitor activities, contributing to the development of innovative marketing strategies.

Qualifications

QUI RECHERCHONS-NOUS?

• Vous avez de solides compétences en gestion de projet et en coordination d’événements et d’activations.
• Vous excellez dans la recherche marketing et la création de rapports.
• Vous avez de l’expérience dans la coordination d’initiatives marketing, en assurant leur exécution fluide et efficace.
• Vous comprenez l’importance d’une présence sur le terrain et êtes prêt(e) à intervenir pour soutenir les événements ou les lancements de nouveaux projets.
• Vous savez comment capter l’attention pour les initiatives de Dana Units sur le campus et faire passer le message à notre audience.
• Vous êtes un(e) communicant(e) naturel(le) - vous savez comment engager avec tact différentes parties prenantes et les mettre à l’aise lors de la planification et de l’exécution des initiatives marketing.
• Vous êtes organisé(e) et savez gérer plusieurs projets simultanément, tout en maintenant un haut niveau de qualité dans vos livrables.
• Vous êtes curieux(se) et passionné(e) par la nourriture et l’expérience client.
• Vous avez une bonne connaissance des plateformes Instagram et Facebook (une expérience avec Meta Business est un atout).
• Vous êtes un(e) joueur(euse) d’équipe qui est prêt(e) à apprendre et à s’adapter rapidement.
• Vous avez une compréhension approfondie du positionnement de marque et de sa gestion.
• Vous avez peut-être de l’expérience dans les services alimentaires ou l’hôtellerie.
• Vous avez une bonne maîtrise d’Excel et de Canva.
• Vous comprenez l’analyse et les mesures de base des médias sociaux, y compris les impressions, la portée et l’engagement sur diverses plateformes, notamment Facebook et Instagram.

WHO ARE WE LOOKING FOR?

• You have strong project management skills and experience coordinating events and activations.
• You excel in marketing research and report creation.
• You have experience in coordinating marketing initiatives, ensuring smooth and effective execution.
• You understand the importance of on-the-spot presence and are ready to support events or the launch of new projects.
• You know how to capture attention for Dana Units’ initiatives on campus and effectively communicate them to our audience.
• You are a natural communicator – you know how to engage with different stakeholders tactfully and make them feel comfortable during the planning and execution of marketing initiatives.
• You are organized and capable of managing multiple projects simultaneously while maintaining high-quality deliverables and have used project management software like ClickUp, Asana, Coda, Monday.com, etc.
• You are curious and passionate about food and the customer experience.
• You have strong knowledge of Instagram and Facebook platforms (experience with Meta Business an asset).
• You are a team player who is willing to learn and adapt quickly.
• You have a deep understanding of brand positioning and management.
• You may have experience in food services or hospitality.
• You have a good working knowledge of Excel and Canva.
• You understand basic social media analytics and metrics, including Impressions, Reach, and Engagement across various platforms, including Facebook and Instagram.

Qualifications :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in marketing coordination, project management, or a similar role.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Experience in event planning and execution.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing tools like Canva.
• Knowledge of social media platforms and analytics.
• Experience in the food services industry is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.