Events and Partnerships Marketing Manager

Description de Poste

Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs.

We offer Paid Media, SEO, Design / CRO, Video, and Marketing Ops services to our SaaS / tech clients.

We have experienced significant growth over the last few years and have remained true to our culture of, the best idea wins.

We're future-focused and are looking for the right Events and Partnerships Marketing Manager to own, operate, and innovate our events + partnerships strategy.

About The Role :

We have a mature performance marketing team dedicated to Directive's marketing, but this is our first year focusing on events.

We will have 15+ events in 2024 and an ample budget to support.

Unfortunately, we have done this without a full-time person dedicated to the role and we see opportunities to maximize our investment into the channel.

We have successfully monetized multiple events this year and believe that with the proper hire we could really increase the impact of both events and partnerships.

From private dinners to conferences, we believe that doing activations with strategic partners is a winning formula.

On the partnerships side, we want to develop deep relationships with three core segments: VC, PE, and complimentary (non-competitive) service providers.

We want to do content, lunch and learns, activations, and other exciting campaigns with these partners.

In this role, you would own these events + partnerships and would be responsible for reporting on the economic impact of these investments.

To be a strong candidate, you need to be an exceptionally driven, hard-working marketing manager. You will be required to travel to these events and coordinate their success with a boots-on-the-ground presence.

You will also work closely with the sales organization (new business and portfolio) to ensure they are keeping their commitments around invites and activities.

We value your ability to influence the pipeline as an individual contributor and believe that the ideal candidate revels in reporting on the direct impact of their efforts.

You will only be successful in this role if you are equally strong administratively as you are creatively.

Roles & Responsibilities :

• Own the outcome of events and partnerships
• Have a strategy for every event + partnership (pre, during, post)
• Build out private dinner + conference playbook and travel to each in-person
• Attend 10+ conferences annually
• Attend 10+ private dinners annually
• Lead weekly planning meetings across sales and marketing
• Skilled at having a large impact in a very specific individual contributor role
• Creative spark for marketing + deep understanding of SaaS marketers

What You Offer :

• 5+ years of experience in events
• 5+ years of experience in partnerships
• Brilliant strategist and a truly T-shaped marketer
• Sophisticated manager who understands finance, buying centers, enterprise selling, events, and working alongside agency operations

Benefits :

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to Support the Whole Person :
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements :

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California.

For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.

For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack.

In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.

Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to redacted.

Additional Information :

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC