Communication specialist

About the role

We’re looking for an exemplary writer and storyteller to bring creativity and precision to our communications.

This is an opportunity based out of our Toronto or Montreal office.

In this role, you will create engaging messaging for our broker audience to support us in strengthening our B2B brand. We value stories as a way to enrich the relationship we have with brokers, their customers, and our employees. This means that we value you for your ability to weave a compelling tale and tactically lay out the details, mindful of each audience for whom you’re creating an experience. You will develop multi-platform content from start to finish, which may include written, video, and audio content, across multiple platforms and audiences (external, internal, social). You will also play a key role in supporting our senior executives in effectively delivering our message at various opportunities. A candidate with a strong communications background and/or journalism experience would be well-equipped for this role.

Here are a few ways you'll make a difference:

• Understanding what makes a story great: a hook, authenticity, details, and a strong call-to-action
• Keen sense of newsworthiness (what makes a story compelling from the audience’s perspective)
• Stellar writing skills; understanding of newswriting techniques
• Strong business acumen and ability to translate strategy into meaningful and engaging communications
• Building strategic communications plans and associated initiatives from beginning to end
• Assessing the needs of each project, getting buy-in, implementing the plan, and measuring impact
• Acting as a trusted advisor to develop strong relationships with internal business partners and colleagues at all levels

Requirements:

• 5+ years of relevant experience in journalism and/or communications
• Degree in communication, marketing, or journalism
• Experience in creating strategic communications plans (from research through to measurement and evaluation) and in designing specific content strategies to meet organizational objectives
• Experience crafting editorial calendars and in re-purposing stories across platforms
• Experience leveraging personas to develop audience-targeted messaging and stories that inspire action
• Excellent communication skills in person and in writing
• A strong ability to grasp strategy and complex issues and create clear effective messaging
• Proven ability to deliver creative or strategic work on time, and to manage multiple projects and expectations simultaneously
• Proven ability to create alignment among multiple stakeholders
• Understanding of market research, brand, marketing campaign structure/discipline
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country
• No Canadian work experience required but must have authorization to work in Canada

What success looks like:

• Shares the Intact story in a compelling and engaging way to multiple audiences, across any platform, to inspire action
• Envisions and helps to implement an “always on” communication plan that weaves a connected narrative across multiple platforms and audiences (external, internal, social)
• Builds strong relationships with internal business partners and colleagues across the organization, and is known for their ability to tell a compelling story
• Lives the Intact Values and is a role model to others

LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

A financial rewards program that recognizes your success

• An industry-leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.