Digital Marketing Specialist

Description du poste

The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads and maintain a strong digital presence online to align with the Car Buying Leads objective. This role requires creativity, analytical skills, and a deep understanding of digital marketing tools and trends. The duties include researching, strategizing with other professionals, and creating campaign content.

Vos responsabilités seront :

• Create, design and execute digital marketing strategies including :

SEM : (PPC) campaigns on the Google Ads platform: Create, manage and optimize Google Ads campaigns: Develop keyword strategies, write ad copy, set budgets, and manage bids to maximize ROI.

• SEO: Manage and implement SEO best practices to increase traffic and generate organic leads.
• Implement and refine lead generation campaigns: Design and execute campaigns aimed at generating quality leads through various digital channels respecting the set CPA and ROI.
• Social Media: Develop and execute Facebook Ads: Plan, create and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.
• Website Design (WordPress): Utilize WordPress for website design and maintenance.
• Monitor and analyze campaign performance: Regularly track and report on PPC performance metrics including CTR, CPA, ROAS, and conversion rates to identify areas for improvement.
• Collaborate with internal teams and vendors to launch campaigns on time and within budget.
• Landing Page Optimization: Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
• Track and measure campaign performance: Use tools like Google Analytics, Google Ads, Google Search Console, and Facebook Business Manager to monitor and analyze campaign results.
• Keep up with the latest trends, algorithms, and industry best practices to ensure that our strategy remains effective.
• Forecasting and planning: Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.
• Client and stakeholder communication: Prepare presentations and updates for internal stakeholders or clients, providing clear insights into campaign performance and next steps.

Qualifications :

• BS / MS degree in marketing or a related field.
• 2-3 years experience in digital marketing.
• Demonstrable experience leading and managing:
• SEO / SEM
• Social media
• Display advertising campaigns
• WordPress website design
• Excellent analytical skills.
• Excellent verbal and written communication skills (Bilingual).

Informations supplémentaires :

Ce que nous offrons :

• Eligible for paid vacation upon hire.
• AIM tuition assistance program.
• Full group insurance plan.
• Virtual doctor (24/7 access to a doctor).
• Group RRSP with matching employer contribution.
• Employee Assistance Program (EAP).
• Exclusive employee discounts on parts at any Kenny location.
• Company-organized events throughout the year (barbecue, Christmas party, etc.).
• Exceptional advancement opportunities.
• Vacation quota is prorated according to the period of activity during the year.

Remote Work :

Type d'emploi :

Full-time