E-Commerce Director- Little Burgundy

Job Summary

The E-commerce Director leads the development and execution of e-commerce strategies to drive sales. This role oversees paid media, loyalty programs, and email / SMS campaigns, while optimizing the website experience through UX improvement, digital marketing and merchandising. With the help of marketing and ecommerce VP, the E-commerce Director also manages budgets, evaluates third-party partnerships, and leverages data-driven insights to drive growth and innovation in the retail e-commerce space.

Key Responsibilities :

• Team Leadership :
• Manage and mentor a team of 6 direct reports, providing coaching, development opportunities, and performance feedback to ensure high-quality execution of e-commerce and digital marketing strategies.
• Monitor team performance regularly and collaborate on creating actionable insights from performance reports to continuously optimize e-commerce efforts.
• Foster a high-performing and collaborative environment that encourages creativity, innovation, and data-driven decision-making across the team.
• E-commerce Strategy Development :
• Lead the overall e-commerce strategy, in collaboration with the VP of Marketing and eCommerce, ensuring alignment with business goals to maximize sales and optimize ecom PNL.
• Continuously evaluate and optimize the online shopping experience (UX / UI), ensuring the website is user-friendly, functional, and high performing across all devices and platforms.
• Work closely with cross-functional teams (Marketing, Product, IT, and Customer Service) to integrate e-commerce goals into broader business strategies and ensure cohesive execution.
• Oversee the creation, approval, and scheduling of website content, ensuring it is aligned with the brand's messaging, promotional campaigns, product launches and seasonal offers.
• Digital Acquisition & Retention :
• Oversee the development, execution, and optimization of paid media campaigns (Search, Paid Social, Affiliate Programs) with a strong focus on customer acquisition and revenue growth.
• Lead the strategy and execution of email / SMS marketing campaigns with a focus on segmentation, personalization, and customer lifecycle management to drive engagement and conversions.
• Continuously evaluate and enhance loyalty program strategies to improve customer retention, drive repeat purchases, and expand the brand's loyal customer base.
• Regularly analyze performance data across paid media, email / SMS campaigns, loyalty programs, and promotions, providing actionable insights to optimize future efforts and improve business results.
• Technology & Innovation :
• Continuously evaluate emerging digital technologies and trends to stay ahead of the competition, incorporating new tools or platforms that improve the customer experience or streamline operations.
• Lead the testing and integration of new tools, technology solutions, and systems (e.g., personalization engines, AI-powered recommendations) to increase sales, improve efficiency, and drive customer engagement.
• Evaluate and manage third-party partnerships, technology, and service providers, ensuring continuous ROI on new technology implementations and integrations.
• Budget & ROI Management :
• Take the lead in budgeting for e-commerce activities, including digital marketing, website improvements, third-party partnerships, and technology investments.
• Ensure the alignment of e-commerce spending with strategic priorities, regularly measuring ROI for each initiative and adjusting spending as necessary to optimize performance.
• Customer Experience & Engagement :
• Champion the brand's voice and customer-centric approach across all digital channels, ensuring that customer feedback, usability data, and journey analysis are incorporated into the e-commerce strategy.
• Implement initiatives that enhance customer loyalty and satisfaction, including post-purchase communications, customer service integration, and feedback loops.

Key Requirements :

LI-LC1