Marketing Director

The company :

SGS Sports is a swimwear company based in Montreal, Canada. The company has been the Body Glove swimwear licensee since 1984 and markets its own swimwear brands Eidon and SKYE.

Job summary :

The Marketing Director plays a pivotal role in shaping and driving the overall marketing strategy for our brands. This leadership position requires a dynamic individual to oversee brand evolution, manage a diverse team, and ensure all marketing initiatives are executed to the highest standard.

We are looking for a strategic and creative leader with exceptional organizational and communication skills.

The individual will be reporting to the President and will have four direct reports: 2 x graphic designers, 1 x marketing specialist, 1 x eCommerce and digital marketing manager.

Key responsibilities :

• Lead and manage a marketing team of 4
• Ensure the consistency and evolution of brand identities
• Oversee and allocate the marketing budget (yearly planning + monthly re-forecast as required)
• Plan, coordinate and attend local and overseas photoshoots (eCom and campaign) for all three brands
• Develop bespoke trade marketing strategies for key partners
• Create and manage all visual assets for trade shows and attend events providing support for the sales team
• Drive eCommerce strategies, driving UX improvements and CRO through A/B testing and data-driven decisions
• Direct the creation and implementation of engaging content strategies across platforms
• Lead and optimize digital paid campaigns across multiple channels through various objectives
• Develop PR strategies to enhance brand visibility, establish media relationships, and drive positive public perception
• Oversee the design and optimisation of marketing catalogues
• Collaborate closely with sales, design/product development, and logistics teams to align marketing strategies with business goals
• Measure and report on KPIs to track the effectiveness of marketing efforts and identify areas for improvement
• Other ad hoc duties as they arise from project to project

Requirements :

• Expertise in social media platforms (Instagram, TikTok, Pinterest, Facebook, YouTube, and more) and paid advertising strategies
• Strong knowledge of eCommerce best practices, including UX optimization, A/B testing, CRO, and analytics-driven decision-making
• Proficiency with marketing tools like Google Analytics, Meta Ads Manager, and Omnisend, and more
• Skilled in developing and managing influencer and affiliate marketing programs, including partnership building
• Proven ability to plan and execute medium-sized photoshoot productions, overseeing creative direction and team coordination
• Experience in budgeting and financial planning within a marketing department
• Strong eye for detail and ability to deliver a cohesive aesthetic aligned with brand identity
• Excellent organizational and project management skills to handle multiple priorities and meet deadlines
• Strong interpersonal and communication skills to effectively collaborate across teams and with external partners
• Minimum 5 years’ experience in a similar role, including 3+ years managing a team
• Fully bilingual (French and English)
• Willingness to travel frequently (6+ times/year)
• Experience in the fashion or sports industry is a plus

Benefits :

• Flexible working – 2 days WFH
• Group insurance
• Free onsite parking
• Free products
• Bring your dog to the office!