Marketing Director

The company

SGS Sports is a swimwear company based in Montreal, Canada. The company has been the Body Glove swimwear licensee since 1984 and markets its own swimwear brands Eidon and SKYE.

Job summary

The Marketing Director plays a pivotal role in shaping and driving the overall marketing strategy for our brands. This leadership position requires a dynamic individual to oversee brand evolution, manage a diverse team, and ensure all marketing initiatives are executed to the highest standard. We are looking for a strategic and creative leader with exceptional organizational and communication skills. The individual will be reporting to the President and will have four direct reports: 2 x graphic designers, 1 x marketing specialist, 1 x eCommerce and digital marketing manager.

Key responsibilities

• Lead and manage a marketing team of 4
• Ensure the consistency and evolution of brand identities
• Oversee and allocate the marketing budget (yearly planning + monthly re-forecast as required)
• Plan, coordinate and attend local and overseas photoshoots (eCom and campaign) for all three brands
• Develop bespoke trade marketing strategies for key partners
• Create and manage all visual assets for trade shows and attend events providing support for the sales team
• Drive eCommerce strategies, driving UX improvements and CRO through A/B testing and data-driven decisions
• Direct the creation and implementation of engaging content strategies across platforms
• Lead and optimize digital paid campaigns across multiple channels through various objectives
• Develop PR strategies to enhance brand visibility, establish media relationships, and drive positive public perception
• Oversee the design and optimisation of marketing catalogues
• Collaborate closely with sales, design/product development, and logistics teams to align marketing strategies with business goals
• Measure and report on KPIs to track the effectiveness of marketing efforts and identify areas for improvement
• Other ad hoc duties as they arise from project to project

Requirements

• Expertise in social media platforms (Instagram, TikTok, Pinterest, Facebook, YouTube, and more) and paid advertising strategies
• Strong knowledge of eCommerce best practices, including UX optimization, A/B testing, CRO, and analytics-driven decision-making
• Proficiency with marketing tools like Google Analytics, Meta Ads Manager, and Omnisend, and more
• Skilled in developing and managing influencer and affiliate marketing programs, including partnership building
• Proven ability to plan and execute medium-sized photoshoot productions, overseeing creative direction and team coordination
• Experience in budgeting and financial planning within a marketing department
• Strong eye for detail and ability to deliver a cohesive aesthetic aligned with brand identity
• Excellent organizational and project management skills to handle multiple priorities and meet deadlines
• Strong interpersonal and communication skills to effectively collaborate across teams and with external partners
• Minimum 5 years’ experience in a similar role, including 3+ years managing a team
• Fully bilingual (French and English)
• Willingness to travel frequently (6+ times/year)
• Experience in the fashion or sports industry is a plus

Benefits

• Flexible working – 2 days WFH
• Group insurance
• Free onsite parking
• Free products
• Bring your dog to the office!