Marketing Specialist

Description du poste

The Specialist, Marketing - Experience will bring experience and passion to design, build, and execute bold, unique, and memorable experiences for our customers across all of our retail properties. This role will aim to ensure that our customers have a positive perception of CF and optimal visit at our experiences and will maximize the value to deliver against program goals and KPIs.

The Specialist, Marketing - Experience will have the opportunity to support and execute CF’s high priority and most impactful Experience programs including Holiday, Home of Team Canada, and Creative Entertainment.

The ideal candidate is required to be bilingual (French and English), will be based at the office in Montreal, Quebec, and will work four days in the office and one day from home.

Key Responsibilities

• Participate in the experience ideation and design led by the Sr Manager - Experience and Manager - Experience, and then help to execute experiences with excellence. Execution responsibilities may include, but not limited to, contributing to the brief or RFP documents for agencies, collaborating with external agency and CF property team on the physical experience build, planning and communicating experience schedules to key stakeholders, building playbooks for staffing or customer service training or monitoring the execution against experience KPIs.
• Is constantly curious to look for opportunities to improve, solve problems and ultimately optimize the experience design for the CF customer.
• On-site monitoring and support of the Marketing Experience will be required at launch and periodically throughout the campaign to ensure success against KPIs and positive customer experience.
• Required accurate budget and invoice management as well as reconciliation tracking for responsible Experience programs to ensure they are delivered on budget.
• Work closely with Research and Insights to help integrate key learnings and insights into Experience programs, support setting of KPIs for experiences and also any survey or research work required to track, analyze and report performance of programs against key KPIs.
• Actively tracks industry trends, best practices and innovation to eagerly test and learn new opportunities. Brings a high level of passion for Customer Experience and Event Management.

Key Qualifications

• Ability to fluently speak and write in English and French is required.
• It will be critical that this role has a strong attention to detail in management and execution to project timelines, budget management and overall task accountability.
• Innovative and growth mindset to identify potential opportunities as well application of industry-leading practices.
• Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
• Data driven strategic mindset to incorporate insights and learnings into programs. Ability to apply a test and learn approach for ongoing program optimization.
• Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals, budgets and timelines.
• Strong team building skills at a Specialist level and act as a strong role model against CF Values amongst the team.
• 3+ years of marketing experience.
• Post secondary education preferably in Business, Marketing, Communications, Digital Marketing or Event Marketing.