Marketing Specialist

Description de Poste

OssKin is a fast-growing Montreal-based MedTech company specialized in development and manufacturing of wearable orthopedic devices, using proprietary mass customization software and 3D printing technology.

Technology is at the core of powering the award-winning platform for the world’s first 3D printed orthopedic company, and we were among the first to do it. The team is proud to work with a large and diverse customer base across North America.

Marketing Specialist :

OssKin is seeking a Marketing Specialist to help us implement the marketing vision and accelerate business growth. As part of our team, you will play a key role in shaping our brand’s tone of voice across all platforms, driving engagement and awareness, and building a strong connection with our current and future customers across North America.

Responsibilities :

• Content Creation and Optimization: Develop SEO-optimized and engaging high-quality content that is on-brand for diverse channels, including blog posts, articles, emails, newsletter content, videos, photos, etc.
• Social Media Management: Develop and implement social media strategies to grow our online presence, foster community engagement, and achieve business objectives.
• Campaign Management: Plan, execute and optimize digital marketing campaigns: ex. Affiliate, SEO, Email marketing, and more.
• Support Product Launches: Coordinate and support the planning and execution of product launches to ensure a consistent brand presence with literature/collateral/press release production.
• Design: Design on-brand assets, including emails, website pages and digital/print collateral, ensuring cohesive design aesthetics and maintaining a unified and consistent visual approach across all touchpoints.
• Analytics and Reporting: Utilize analytics tools to track, measure, and report on the performance of marketing initiatives, monitor competitors providing actionable insights for continuous content improvement.
• Collaborate with team members, external freelancers, as well as partner agencies.

Experience required :

• 3+ years of experience in marketing and revenue growth roles, with a proven track record of scaling B2B businesses.
• 2+ years of working experience with marketing automation (Hubspot or Salesforce), growth marketing, CRM, and project management tools (Asana or Clickup) to effectively manage leads and campaigns.
• A plus: Graphic Design, videography and/or photography experience.
• Proficient in SEO, SMM, content creation and optimization.
• Demonstrated skill in branding/positioning/storytelling.
• Demonstrated skill in CRO, copywriting, funnel marketing, A/B testing.
• English spoken and written are mandatory. French is an asset, but not a requirement.
• A plus: Lead-generation experience in a B2B growth environment.

Skills and Knowledge :

• Google, Facebook and LinkedIn ads.
• Knowledge of email automation tools: Mailchimp, Hubspot, Lemlist, Later.com, etc.
• Marketing automation and tech stack knowledge.
• Project Management: Asana, Clickup, or other.
• Great Copywriting skills (blog, emails, social media).
• Website and Landing Pages: Wordpress and Hubspot.
• Graphic Design: Canva, Adobe Create Cloud.
• Video Design and videography (A plus).
• Analytical and results-driven.

Salary and Conditions :

Salary and conditions according to OssKin's policy and candidate's experience.